My Green Lipstick

Established in 1972, Phool fashion became renowned for their prints within commercial womenswear. The first brand to introduce original ethnic clothing to the UK, Phool has always been synonymous with elegant & bold print textiles sitting at the heart of the 'flower power' & hippy era. Taking a more youthful approach on their bohemian heritage styling, the brand progressed to become Love Phool for its relaunch in 2010 targeting a younger more fashion conscious customer. Retaining the true core of the brand, Love Phool continues to use traditional craftsmanship techniques combining these with modern designs & fashion-forward prints, resulting in thoroughly contemporary wardrobe must-haves.

Taking their name from the Sanskrit for flower - Love Phool literally translates as 'Love Flower' The brand is working towards becoming as eco-aware & ethically sound as possible. Working with factories that follow ethical trading standards & using a variety of fabrics including cotton silks, which are biodegradeable, alongside modal satins & bamboo chiffons - both of which are eco friendly fabrics & therefore kinder to the environment. Love Phool showcases truely beautiful fashion with a heart & soul. Love Phool is the epitome of glamorous fashion & high impact styling whilst retaining an ethical conscience.

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